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An Intro to Capsule Wardrobes

building a capsule wardrobe My apartment is typically a mess and moving in with a significant other a few months ago just made it worse. Believe it or not, two messy people don’t cancel each other out. Slowly but surely, we are getting into a groove of cleaning the apartment on Sundays but one thing we […]

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My Mess// qk turns 2!

Life is so weird. Time flies by and so much stays the same, yet so much changes. I’m always trying to move forward and make decisions that launch me forward towards my goals. Looking back over the past two years of queenikathleeni, it seems like I’ve been spending a lifetime creating for my brand but […]

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In Review: The Month of May

horse16 As I was driving to work this morning (the coffee shop I’ll be posted up at today) I was doing some reflecting on the month of May. Sometimes if I don’t stop and pause to really evaluate what I accomplished in a month, I will convince myself that I didn’t work that hard at all. So […]

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Sparkle Party

I recently had the pleasure of working with Kelly Anderson, amazing photographer, party planner and mom. She asked me if I was interested in creating a custom illustration for her daughter’s sparkle themed birthday party. It was such a dream job moment for me especially after she sent me the photos of inspiration for the […]

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Define, Design, Refine

Typically when I design a new product the idea just comes to me and I make it the next day. Sometimes it isn’t that easy. Especially if I’m designing for a client or coming out with a line of products that need to have a cohesive look (I am in the process of doing this […]

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Valentine’s Day Gift Guide

I illustrated my Valentine’s gift guide because sometimes I need a break from the projects I get paid for. When I’m drawing for fun, I’ve definitely noticed that I have a much more free and doodle-y style than my typical clean, tight drawing style. Here are my picks (these work for your girlfriend or your […]

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Art Supplies

I’ve been getting quite a few questions on Instagram lately about what supplies I use so this post will outline what art supplies are my favorite. Here is the short version: Drawing paper I actually draw on this watercolor paper. I explain why below. Watercolor paper This is the watercolor I work on when I’m doing the […]

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Minneapolis, my love

My shop is loaded up with a bunch of fun new items including this Minneapolis print. This illustration is also available as greeting cards which are super fun to use as Thank You cards if you are a business or just a lover of your city like I am. They can be customized to say […]

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BEHIND THE brands

ABOUT KATIE

At home near the sea. Ever-focused on beauty and the thrilling art of creation; found in the moments that leave me breathless and in awe. 

I’m Katie, the brand strategist, designer, dreamer, and entrepreneur behind Artful Brands. With a degree in marketing & journalism and a passion for art and design, building brands and telling business' stories... Dreamy typefaces, clean layouts, and soft color palettes are my love language— but more importantly designing strategic brands that book. I believe in creating a life and a business you love, creativity over competition, and designing with equal parts passion and purpose.

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