Cameron and Elizabeth are a husband-and-wife wedding photography team based in Arkansas, serving clients worldwide. Their refined brand identity was crafted to offer a renewed image to a discerning clientele. Their rebrand involved carefully curating an elegant typographic hierarchy with a touch of academia, crafting a grounded color palette infused with lush greens inspired by the landscapes of Italy, and a collection of sophisticated swan crests and brand marks to create a layered foundation.
- Goal 1 Incorporate a mix of their refined Film & Photography work throughout a site that showcases the elevated experience they offer their couples
- Goal 2 Create a unique brand identity that sets them apart, resonated with their mission & vision, attracts luxury clientele inspired by the landscapes of Italy and brands like Ralph Lauren
- Goal 3 Weave C+E’s personal story and beliefs/values throughout a brand that symbolizes sacred marriages
The Design Process
Cameron and Elizabeth presented us with a compelling vision for the evolution of their brand. It involved a fresh interpretation of their identity, enabling a more expansive brand narrative that aligns seamlessly with their ever-growing body of work. Together, we designed a series of elegant swan crests to symbolize the sacred union of marriage. The result is a refined brand that aligns with an established portfolio while staying authentic to their narrative and inviting potential clients into their story.
I absolutely love what their brand represents and they put it so well…
In their own words: “Why the swans? Someone recently asked us what separated us from other wedding photographers, and honestly it made us wonder the same. We came to a few realizations, but one of them is that we value marriage. We really love weddings, but marriage in and of itself—committing ourselves to one another for life—is how we experience love in it’s truest and purest form. As many of you know, swans dedicate themselves to a mate for life. Not only do the swans represent a lifelong vow in marriage, but they literally represent us, and figuratively represent the fact that our strengths and weaknesses are gracefully combined. The swans are facing opposite ways, symbolizing our support of one another, watching for what the other may not see.”
This custom crest started on paper with me sketching a detailed swan. It’s a process I love and creates a brand mark as unique as our clients’ story; representing their love and honoring the legacy they’re building.
We paired their custom branding experience with a website maintenance day which is our done with you approach. I could not be more thrilled with the end result!
View the full live website here.
Here’s what Cameron and Elizabeth had to say about working together…
Wow!! In a nutshell, Katie more than exceeded our expectations, in every way. Her professionalism, design talent and down to earth personality made the entire process very enjoyable!
When we were referred to Katie, we were looking to completely rebrand ourselves, as we are aiming for the luxury wedding photography market. We brought Katie a roughly pieced together Pinterest board of inspiration and a small vision, and only after one meeting, she delivered to us a styling board that hit the mark in nearly every way. Not only did she understand our vision and the heart of our brand quickly, but pulled branding aspects out of us that we didn’t even realize about ourselves. We tend to be picky people, so we were concerned that our feedback and voice may not be heard by a designer, but Katie proved to be eager to collaborate, always made us feel heard, and applied our feedback in a creative way. Her feedback, point of view and design expertise became invaluable to us, as we couldn’t have created a unique, custom brand without her!
We are now referring all of our industry friends to her, as we couldn’t imagine them having a better experience with anyone else! You will not regret making this investment for your business!
Are you ready to elevate your brand? I’m currently booking Artful Branding & Website clients for Q2 start dates. If you’re looking for a complete brand + custom website design or would like to book our studio for the day, I would love to chat with you and see if we are a good fit for each other! Click below to get started or view all of our services here.
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I’m Katie, the brand strategist, designer, dreamer, and entrepreneur behind Artful Brands. Dreamy typefaces, clean layouts, and soft color palettes are my love language— but more importantly designing strategic brands that book.