Services

Brand Development

Website Template Customization

I am so excited to reveal a custom brand and Showit website for my incredible Artful Branding & Website client, Willow and Magnolia

Willow and Magnolia offers elevated floral design for couples seeking relaxed, organic style florals with a romantic feel. Kaylyn combines her extensive knowledge and expertise with an artistic approach to provide an exceptional weddings and event floristry experience to clients in Northern California and beyond.

Goals

It’s always my goal to learn about my client’s process and their long term vision before I make any design decisions so I know the brand will solve a problem for them and truly attract their ideal client. Our project goals included:

• Goal 1 Elevate Kaylyn’s brand and website to mirror the caliber of her clientele and the excellence of her craft. Upon her initial consultation, Kaylyn had an outdated website that failed to mirror the sophistication and artistry evident in her work. A primary objective was to ensure her decade-long expertise was showcased in her online presence, enabling her to attract discerning leads who recognize and appreciate the value she offers, ultimately booking her services at her preferred price point.

• Goal 2 Capture the interest of high-end wedding coordinators as prospective clients. In our strategy session, we delineated Kaylyn’s target clientele, aiming not only to draw in couples she aspired to collaborate with but also to cultivate a brand that resonates with planners.

• Goal 3 Craft a brand and website that facilitate effortless updates for Kaylyn and evolve in tandem with her business trajectory. Upon our initial discovery call, Kaylyn expressed challenges in updating her existing site, prompting us to provide comprehensive training tutorials. This ensures she can confidently make updates independently, empowering her to keep her online presence feeling fresh and up-to-date.

Main Logo

Alternate Logos

Submarks

Website Template Customization

For Kaylyn’s website, we began with a Showit template, tailoring every aspect to align with her fresh brand identity. The outcome is a refined brand image and a sophisticated website that will seamlessly evolve alongside Kaylyn’s vision.

View the full website here.

Here’s what Kaylyn at Willow & Magnolia had to say about working together…

“What a dream it has been to work with Katie! I was in need of a full website update because my current website didn’t match my current design work I was doing. Katie took all of my inspiration and direction and designed the most beautiful website for me. When I first opened my new website. My jaw hit the floor, I felt so heard and seen. She went above and beyond and I would recommend anyone to her. She is so incredibly talented and everyone needs to be able to have the chance to work with her. Thank you so much for everything Katie!”

Ready to work together? Let’s connect!

Are you ready to elevate your brand? I’m currently booking Artful Branding & Website clients for Q2 start dates. If you’re looking for a complete brand + custom website design or would like to book our studio for the day, I would love to chat with you and see if we are a good fit for each other! Click below to get started or view all of our services here.