Services

Brand Strategy

Brand Development

Positioning & Messaging

Website Template Customization

We’re celebrating a butter-yellow, whimsical dream with pops of chartreuse & punch launching today for @lattalovefloraldesign! What an honor it was to bring Rikki’s vibrant brand vision to life.

Known for her refined color curation, sourcing locally grown seasonal blooms, and bringing their signature Latta Love whimsical aesthetic to every client’s vision- LLFD specializes in naturally inspired, whimsical floral design for those who love gardenesque designs & value an elevated wedding experience.

Brand Goals

Each branding project starts out with a strategy call with our client where we outline their goals for the rebrand, mission, values, big picture vision, challenges and pain points we need to overcome, ideal clients, positioning, and last but not least- visual direction and inspiration for the rebrand. A rebrand is rarely about just aesthetics and it’s always a goal to dive deep into the real issues the client is targeting so their design can solve a problem and grow with their ever-evolving business.

• Define a signature brand identity that feels distinctive, recognizable, and aligned with Rikki’s gardenesque floral style. Lead with personality (and color!), creating a brand that captures Rikki’s warmth, energy, and joyful approach—helping clients feel connected before they ever inquire.

• Position the business as a trusted planner partner, creating an elevated website experience that speaks directly to wedding planners while still connecting with couples.

• Build confidence and credibility through an elevated online presence that reflects the scale, quality, and caliber of their past events. Create a brand that supports her continued growth, communicates the value behind her higher minimum investment, showcases the exceptional weddings her team has produced, and positions the business to continue attracting clients seeking elevated floral design experiences.

Main Logo

Alternate Logos

Sub Marks

Website Template Customization

For Rikki’s website we started with a template and completely customized it from top to bottom to fit her new brand. From a comprehensive wedding experience page, to nine portfolio wedding features so potential clients can scroll through an entire event experience– no detail went untouched. The result is a refined online presence that not only reflects the level of experience Rikki and her team delivers, but is also designed to grow and evolve alongside her business and vision.

View the full website here.

Here’s what Riki had to say about working together…

“FOREVER GRATEFUL FOR YOU KATIE!!!! Taking my vision for LLFD and running with it to great this masterpiece UGH! Thank you isn’t strong enough to express how truly thankful I am for you! I’m obsessed!”

Ready to work together? Let’s connect!

Are you ready to elevate your brand? I’m currently booking Artful Branding & Website clients for Q2 start dates. If you’re looking for a complete brand + custom website design or would like to book our studio for the day, I would love to chat with you and see if we are a good fit for each other! Click below to get started or view all of our services here.