Services

Brand Strategy

Brand Development

Website Template Customization

Shalae is a fine art wedding photographer with nearly a decade of experience capturing captivating moments & preserving modern love stories for couples in Arkansas, Dallas, and beyond. Her work has been featured in Brides, Style Me Pretty, Arkansas Weddings, and more. Together we created a vibrant brand infused with color, pattern, and personality, aimed at showcasing Shalae’s effervescent imagery and appealing to a discerning clientele that values her personalized approach and curated wedding experience.

Brand Direction

Each branding project starts out with a strategy call with our client where we outline their goals for the rebrand, mission, values, big picture vision, challenges and pain points we need to overcome, ideal clients, positioning, and last but not least- visual direction and inspiration for the rebrand. A rebrand is rarely about just aesthetics and it’s always a goal to dive deep into the real issues the client is targeting so their design can solve a problem and grow with their ever-evolving business.

For Shalae’s direction board, we crafted a sophisticated brand identity that maintains vibrant personality and color—designed to attract discerning clients who appreciate her distinctive style and approach. The elevated aesthetic speaks to a high-end audience while still embodying the unique character that defines her signature work.

Goals

Elevate the perceived value of Shalae’s work—enabling a strategic shift into premium price tiers.

Create a multi-dimensional, distinctive brand identity with a vibrant color story and captivating personality that sets Shalae apart from her competitors.

Completely transform the aesthetic of her website design while architecting an experience tailored for luxury wedding photography clientele.

Main Logo

Alternate Logos

Sub Marks

Patterns

Website Template Customization

Starting with a template foundation, we implemented Shalae’s brand identity during our focused Website in a Week service. Every element received considered attention—from the dynamic homepage featuring her brand video, to nine curated wedding gallery features, to the bespoke wedding experience page showcasing her personalized approach. Each detail was precisely refined to transform the template into a distinctly tailored digital presence.

View the full website here.

Here’s what Shalae had to say about working together…

“Working with Artful Brands was a dream come true and my best investment of 2024!”

Ready to work together? Let’s connect!

Are you ready to elevate your brand? I’m currently booking Artful Branding & Website clients for Q2 start dates. If you’re looking for a complete brand + custom website design or would like to book our studio for the day, I would love to chat with you and see if we are a good fit for each other! Click below to get started or view all of our services here.