Brand Strategy & Development
Investment Guide Design
Website Template Customization
I am so excited to reveal a custom brand and Showit website for my incredible Artful Branding & Website client, Lauren Westra Photography.
Lauren Westra is a fine art wedding photographer and venue owner based in Central California. She specializes in light-filled, colorful imagery with an artful, refined yet organic approach. Through a lively color palette, elements of custom typography, and a beautiful bespoke submark, we positioned the brand as high-end, yet bursting with personality to attract an elevated clientele. The result is a photography and lifestyle brand that mirrors her aesthetic and invites potential couples into the high-end experience she offers.
Lauren first came to me with a brand and website she felt no longer reflected the quality of her work and overall vision. After taking one look at her incredible fine art imagery, I knew we could create a brand and website that really reflected her work and wedding experience she offers. Together we created a completely new experience for her clients from a custom brand, to a beautifully designed investment guide, and a comprehensive Showit website.
It’s always my goal to learn about my client’s process and their long term vision before I make any design decisions so I know the brand will solve a problem for them and truly attract their ideal client. Our project goals included:
• Creating a brand and website that welcomes potential clients into Lauren’s elevated wedding experience by highlighting her curated process and by featuring past couples throughout her site
• Creating an elevated yet approachable brand and process from inquiry to investment guides so clients experience an on-brand experience at every touch point
• Creating a high-end colorful brand with personality that will stand apart from every other luxury wedding photographer’s brand
• Attract a luxury clientele and raise the perceived value of the brand so Lauren could successfully raise her rates and work with her ideal couples
• Position Lauren as an expert and add an Education page to her services with resources and a new mentoring offer to serve other photographers
The Design Process
With these goals in mind, I selected each design element with intention. I started with selecting the color palette- drawing inspiration from both Lauren’s imagery and colorful floral bouquets she grows on her farm. One of our main goals was to do color in an elevated way to differentiate the brand in a saturated market.
For the main font of the brand, I knew I wanted the typography to be a thin serif with elegant custom type treatments. We started with a beautiful font as our foundation, gave it an artful touch, and created a bespoke logo and one of my favorite submarks to date.
For Lauren’s website we started with a Showit template and completely customized it from top to bottom to fit her new brand. From multiple wedding gallery features, to a comprehensive wedding details page, to a lifestyle portraits page, custom dropdown menu, and three inquiry forms (one for weddings, one for portrait inquiries, and one for mentoring inquiries)- no detail went untouched. The result is an elevated brand and polished website that will grow and expand with Lauren’s vision as she and her business continue to evolve.
View the full live website here.
Here’s what Lauren had to say about working together…
“I mean, it’s just gorgeous. GORGEOUS. I’m seriously so impressed. Not just with the brand, but with your customer service and process to!” -Lauren Westra Photography
Lauren shared with me that she booked out her 2023 calendar at her new price points with the help of her custom designed Investment Guide before we even launched her website.
Ready to work together? Let’s connect!
Are you ready to elevate your brand? I’m currently booking Artful Branding & Website clients for Q2 start dates. If you’re looking for a complete brand + custom website design or would like to book our studio for the day, I would love to chat with you and see if we are a good fit for each other! Click below to get started or view all of our services here.
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I’m Katie, the brand strategist, designer, dreamer, and entrepreneur behind Artful Brands. Dreamy typefaces, clean layouts, and soft color palettes are my love language— but more importantly designing strategic brands that book.