Services

Brand Strategy

Brand Development

Website Template Customization

Browne & Towers is an NYC & Atlanta acclaimed wedding planning studio known for orchestrating events that merge exceptional experiences with awe-inspiring aesthetics.

Brand Direction

Browne & Towers is an NYC- and Atlanta–based wedding planning studio founded by Amy and Emily, celebrated for crafting impeccably orchestrated events that blend thoughtful guest experiences with elevated, design-driven aesthetics. Their refined brand identity was created to mirror the sophistication and intentionality behind their work. The rebrand introduces an elegant typographic system, a neutral palette of grounded browns drawn from organic, earthy tones, and a suite of sophisticated monograms and brand marks—coming together to build a layered, enduring foundation that reflects the heart of their planning philosophy.

Goals

The visual direction was intentionally shifted to resonate with both sides of the Browne & Towers clientele—bringing a vibey, editorial-forward aesthetic for their NYC couples while still honoring the feminine, refined sensibility of their Atlanta market. The result is a brand that seamlessly marries these two worlds, giving Amy and Emily a unified identity that speaks to the full breadth of their audience.

A key focus of the rebrand was elevating their unique differentiator: two lead planners with complementary strengths working under one studio—Emily as Creative Director and Amy as Executive Producer. Their partnership allows them to execute complex, large-scale builds and tented productions with both artistry and precision—an expertise few planning teams can claim.

The refreshed brand elevates their perceived value and expands the ways they can show up for high-end clients, especially in the areas of custom design, full-scale build-outs, and intricate production.

To support their growth, a dedicated Case Studies page and Corporate page were added to the website—showcasing transformational work, highlighting strategic capabilities, and reinforcing their authority as a team equipped to serve both luxury weddings and experiential corporate events.

Main Logo

Alternate Logos

It was important that the brand marks carried intentional meaning, so the monogram was strategically designed to symbolize Amy and Emily’s seamless partnership. By intertwining the B and T and mirroring the forms, the mark reflects their complementary skill sets and the unified experience they bring to every event.

Sub Marks

Patterns

View the full website here.

Here’s what Browne & Towers had to say about working together…

“The website has been paying off already with new leads and adding credibility with more tented leads specifically so we’re very excited!! Some of the new leads have cited specifics from the website on their inquiries- it’s quite incredible.”

Ready to work together? Let’s connect!

Are you ready to elevate your brand? I’m currently booking Artful Branding & Website clients for Q2 start dates. If you’re looking for a complete brand + custom website design or would like to book our studio for the day, I would love to chat with you and see if we are a good fit for each other! Click below to get started or view all of our services here.