I am down to 1 week until my Etsy shop launches…if all goes well. There have been a few speed bumps lately with life getting quite a bit busier and a little strep throat slowing me down this weekend. Hopefully I can still meet this goal I have set for myself, but if not, I will come very close. I feel so incredibly fortunate to have been able to focus on my art the entire summer with few distractions. As I look back, I have a piece of art to measure each week of the summer and that seems very special to me.
I have a ton of projects on my plate right now and it seems a bit overwhelming but mostly exciting. Including a collaboration in progress with a fashion blogger who reached out to me. One of my friends connected her with me, but it is always exciting to me when people I don’t know are interested in my work. I also have agreed to provide a few illustrations for a book that is being written right now, so that is an ongoing project as well that includes a lot of brainstorming and sketching.
I finalized my logo choices last week. I had an absolute blast working with Jenna. You can see a bit of the design process above. I honestly had a hard time deciding because they were all so amazing. After carefully thinking about it, I set the designs aside and then picked the one that jumped out to me every time I looked at them. It fits my brand perfectly and I’m so happy with the final product. I did a little sketch of Jenna in return that you can see above as well. This Tuesday I have a photo shoot for my Etsy shop which is the last big step before I click “open shop.” What a moment that will be for me. I’ll probably cry! Lastly, I’m planning my launch party that my mom has agreed to host. So far it sounds like there will be a lot of pink involved…
Oh, I almost forgot. My art will be displayed at Royal Grounds Coffee in Minneapolis from November to December. I think I will be having all of my coffee dates there and a special celebratory party for anyone who wants to check out the cute coffee shop and my art!!
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I’m Katie, the brand strategist, designer, dreamer, and entrepreneur behind Artful Brands. Dreamy typefaces, clean layouts, and soft color palettes are my love language— but more importantly designing strategic brands that book.