I started the next fashionista in my collection. I have definitely been gravitating towards black and white patterns recently. This fashionista is in b&w stripes and the last one was in b&w polka dots… I am really excited with the way she is turning out so far, so fun, relaxed and summer-y feeling. I have worn a maxi skirt almost every day of summer so I thought it was only fitting. I’m thinking she will be on a bright orange background to pop the bright blue skirt she will have on eventually.
The sketches are from last night. I seem to do my best sketching late which is somewhat of a problem because then all I want to do is sleep in. The packaging was for the delivery I made last night. It is very busy and not the usual packaging but it was too fun to pass up for such a bright piece!
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I’m Katie, the brand strategist, designer, dreamer, and entrepreneur behind Artful Brands. Dreamy typefaces, clean layouts, and soft color palettes are my love language— but more importantly designing strategic brands that book.